Chapter 1: Introducing Google Analytics for Libraries

Tabatha Farney, Nina McHale


Google Analytics continues to evolve into a more robust web analytics tool, and libraries must stay informed on these developments to get the most out of the tool. Chapter 1 of Library Technology Reports (vol. 49, no. 4) “Maximizing Google Analytics: Six High-Impact Practices” introduces the high impact practices essential to Google Analytics and provides a brief history of the tool to show how it has developed since first launched in 2005. The authors share the benefits and limitations of Google Analytics and conclude with additional resources to help libraries maximize usage.

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