Chapter 3: Advanced Implementation

Abstract

The basic Google Analytics installation is one tracking code for each website. This method neatly stores and reports data from each website in its own separate silo, but makes it difficult for libraries to understand how website users traverse and interact with the various websites libraries maintain. Chapter 3 of Library Technology Reports (vol. 49, no. 4) “Maximizing Google Analytics: Six High-Impact Practices” introduces the high-impact practice of tracking separate subdirectories, subdomains, and domains all in one Google Analytics profile. Learn the benefits and drawbacks to tracking multiple websites and how to customize your Google Analytics tracking code to effectively monitor and report your entire library’s website usage data.