Chapter 2. Gamification

Bohyun Kim


Chapter 2 of Library Technology Reports (vol. 51, no. 2), “Understanding Gamification,” reviews a number of examples of gamification to highlight the similarities and the differences between gamification and games. The examples of gamification are found in many different areas ranging from recycling, driving, energy-saving, exercise, to banking and relationship-management. The second half of this chapter will discuss five different definitions of gamification and the three concepts that are closely related to gamification: game, playful design, and toys.

Full Text:



Nicole Lazzaro, Why We Play Games: Four Keys to More Emotion Without Story (Oakland, CA: XEODesign, March 8, 2004),

“Bottle Bank Arcade,” YouTube video, 1:36, posted by “Rolighetsteorin,” October 15, 2009, embedded on The Fun Theory website,

The Fun Theory home page, accessed October 2, 2014,

“The Speed Camera Lottery,” YouTube video, 2:08, posted by “Rolighetsteorin,” November 12, 2010, embedded on The Fun Theory website,

“The World’s Deepest Bin,” YouTube video, 1:28, posted by “Rolighetsteorin,” October 7, 2009, embedded on The Fun Theory website,

“The Play Belt,” YouTube video, 2:17, posted by “Rolighetsteorin,” September 5, 2011, embedded on The Fun Theory website,

“Piano Stairs,” YouTube video, 1:47, posted by “Rolighetsteorin,” October 7, 2009, embedded on The Fun Theory website,

Andre Behrens, “Gamification Done Right,” Open (blog), New York Times, June 11, 2013,

Robert Stanley, “Top 25 Best Examples of Gamification in Business,” Clickipedia (blog),, March 24, 2014,

Rachel Cernansky, “Power Play: Can Utilities Turn Energy Efficiency into Fun and Games?” Grist, July 18, 2012,

“SDG&E Celebrates San Diego’s Biggest Energy Savers,” news release, San Diego Gas and Electric, January 6, 2012,’s-biggest-energy-savers.

Zombies, Run! 3 home page, accessed October 2, 2014,

Nick Summers, “Nike+ Now Has Over 18 Million Members,” The Next Web Blog, August 21, 2013,

Gabe Zichermann and Joselin Linder, The Gamification Revolution: How Leaders Leverage Game Mechanics to Crush the Competition (New York: McGraw-Hill, 2013), 159.

Gabe Zichermann and Christopher Cunningham, Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps (Sebastopol, CA: O’Reilly Media, 2011), xiv.

Sebastian Deterding, Dan Dixon, Rilla Khaled, and Lennart Nacke, “From Game Design Elements to Gamefulness: Defining ‘Gamification,’” in Proceedings of the 15th International Academic MindTrek Conference: Envisioning Future Media Environments (New York: Association for Computing Machinery, 2011), 13, doi:10.1145/2181037.2181040.

Jon Russell, “RIP Fail Whale: Twitter’s Iconic Error Image Bites the Dust,” The Next Web Blog, November 25, 2013,

Andrzej Marczewski, Gamification: A Simple Introduction and a Bit More, 2nd ed. (self-published on Amazon Digital Services, 2013), Kindle edition, Loc 662 of 1798.

Karl M. Kapp, The Gamification of Learning and Instruction: Game-Based Methods and Strategies for Training and Education (San Francisco: Pfeiffer, 2012), 17.

Brian Burke, “Gartner Redefines Gamification,” Gartner Blog Network, April 4, 2014,

Adrián Domínguez, Joseba Saenz-de-Navarrete, Luis de-Marcos, Luis Fernández-Sanz, Carmen Pagés, and José-Javier Martínez-Herráiz, “Gamifying Learning Experiences: Practical Implications and Outcomes,” Computers and Education 63 (April 2013): 381, doi:10.1016/j.compedu.2012.12.020.

Deterding et al., op.cit., 11.


  • There are currently no refbacks.

Published by ALA TechSource, an imprint of the American Library Association.
Copyright Statement | ALA Privacy Policy