Chapter 5. Optimizing Google Analytics for LibGuides

Tabatha Farney

Abstract


Chapter 5 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager”

Adding Google Analytics to your LibGuides provides robust user metrics, but it is not without its challenges. Chapter 5 of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager,” discusses options for installing Google Analytics on LibGuides and how it affects data assessment at the individual guide level.


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References


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