Google Analytics and Google Tag Manager, by Tabatha Farney

Libraries are actively using Google Analytics to monitor the usage of their various websites and online tools. This issue of Library Technology Reports (vol. 52, no. 7), “Google Analytics and Google Tag Manager,” recommends several Google Analytics features, including the useful Google Tag Manager that all libraries should be using. It also tackles the challenge of enhancing Google Analytics’ tracking ability for a variety of library-specific online tools, including link resolvers, online catalogs and discovery services, Springshare’s LibGuides, digital repositories, and social media websites. These best practices will optimize your Google Analytics to provide you with better data for improved website assessment.