Improving Web Visibility: Into the Hands of Readers, by Ted Fons

Improving the visibility of library collections and services on the open web is one strategy in enhancing the long-term viability of libraries. The tradition of modern librarianship has been to focus on the efficiency of library workflow systems and technical processing and the accuracy of metadata against librarian-authored rules for metadata encoding. This issue of Library Technology Reports (vol. 52, no. 5), “Improving Web Visibility: Into the Hands of Readers,” by Ted Fons, discusses actions for libraries to take with regard to content exposure systems, vocabularies, content metadata regimes, and system design approaches that will serve the convenience of the web searcher and thereby contribute to the long-term viability of libraries.